PlayOJO Spends Millions On Global Campaign

PlayOJO Spends Millions On Global Campaign
UK-based online casino operator PlayOJO has said that it has allocated a small fortune; £10 million to be exact; towards an aggressive marketing campaign that it hopes will create world-wide awareness about the fact that it considers itself to be the only 100% fair online casino operator in the world. PlayOJO, a division of SkillOnNet, certainly makes a compelling point when taking into account the fact that the operator will not be applying any of the usual restrictions to players’ accounts.

For starters, there will be no play-through requirements, no minimum-withdrawal conditions, and no holds on any funds. What’s more, players will win all the way, whether they win or lose any given bet. A portion of the funds spent on all bets, including losing bets, will be returned to players’ online accounts for their benefit to spend or to withdraw.

Spreading The Word

The operator has said that it plans to spend the allocated funds for the advertising campaign across all avenues of media including television, radio, social media platforms as well as out-of-home advertising platforms such as billboards, banners and the likes. The goal, said PlayOJO, is to make every potential player aware of the fact that a better way of gaming and gambling is headed their way.

In addition to the online casino’s no-restrictions policy, players will also find that bonuses will be paid in cold hard cash and not in conditional benefits, as is the case with many other online casino operators.

Biggest Campaign Yet

Peter Bennett, PlayOJO’s Head of Brand Marketing, said that the integrated marketing campaign serves to second the operator’s core values as well as its core brand proposition. The campaign, named Thumbs Up OJO, will make use of the best human resources in the business. The advertisements will be directed by top director Djawid Hakimyar, who was previously involved with Mercedes and Purple Bricks. The campaign will also draw heavily on the acting talent of Royal Shakespeare company’s Joshua McCord; all in an effort to get the word onto the street in the most effective way possible.

The campaign is considered to be one of the most extravagant of its kind.